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	<title>The Displaced African &#187; mass media</title>
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		<title>Bringing Light into Africa (The interview with Sunny)</title>
		<link>http://www.thedisplacedafrican.com/2008/02/bringing-light-into-africa-sunny-interview/</link>
		<comments>http://www.thedisplacedafrican.com/2008/02/bringing-light-into-africa-sunny-interview/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 14:11:02 +0000</pubDate>
		<dc:creator>Mwangi</dc:creator>
				<category><![CDATA[The Psychology of an African Leader]]></category>
		<category><![CDATA[African]]></category>
		<category><![CDATA[African leadership]]></category>
		<category><![CDATA[African psychology]]></category>
		<category><![CDATA[mass media]]></category>

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Si you know as African bloggers and bloggers worldwide to support each other is a must. Today I will share with you an interview conducted by people from www.somethingcool.ca when they had a chat with the African blogger Sunny. You can find her blog at: Project Sunshine
Enjoy; be blessed;bless others;Mwangi

&#160;
Project Sunshine     [...]]]></description>
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<p align="center"><em>Si you know as African bloggers and bloggers worldwide to support each other is a must. Today I will share with you an interview conducted by people from www.somethingcool.ca when they had a chat with the African blogger Sunny. You can find her blog at: <a href="http://projectsunshine.wordpress.com" title="Project Sunshine" target="_blank">Project Sunshine</a></em></p>
<p align="center"><em>Enjoy; be blessed;bless others;Mwangi</em></p>
<p align="center"><img src="http://farm2.static.flickr.com/1333/1432156678_a53c1bcf39_d.jpg" alt="The sun; Project Sunny. You dig?" align="absmiddle" height="375" width="500" /></p>
<p align="center">&nbsp;</p>
<p align="center"><font size="+2"><em><strong>Project Sunshine</strong></em><strong>            Aims to Bring Some Light to Africa</strong></font><span id="more-127"></span></p>
<p align="justify">Over lunch the other day, a friend of mine and I were            discussing some weighty matters: tax season, the writer’s strike,            global warming, when our conversation turned to what my friend called            “the most doomed nation on Earth” – Africa.</p>
<p align="justify">“Notice how there’s never, like, any <em>good</em>            news that comes out of that place?” my friend commented while            taking a bite of his grilled cheese sandwich. “Which is understandable,            really – people die over there in the thousands <em>every day            </em>from everything from war to AIDS. I’m pretty sure people            just aren’t supposed to live there.”</p>
<p align="justify">It was hard to argue. I can’t remember the last            time I read something positive about the continent of Africa. The last            image in the news I could recall seeing from there was that of a teenage            boy holding a bloodied machete in his hand – not exactly the picture            of peace and prosperity. I knew, though, there that had to be <em>some</em>            good news from Africa, so I went home, logged on and went in search            of something<em> nice </em>to say about Africa.</p>
<p align="center"><img src="http://farm1.static.flickr.com/173/471600952_a3e7e6bb4c_d.jpg" alt="Sunshine" align="absmiddle" height="500" width="353" /></p>
<p align="justify">My mission was a partial success. I found something            interesting about Africa – and someone equally as interesting            to go along with it. My journey took me to “Project Sunshine”            – a blog written by an articulate and intelligent woman named            “Sunny”, who informs the masses about Africa. A recent blog            etnry entitled “Reporters: Get Kenyan Stories Right” was            all about the media’s misrepresentation of Africa.</p>
<p align="justify">“As many of the headlines and tasteless display            of our maimed and dead, there still exists compelling evidence that            suggests that Africa in the eyes of many foreign journalists seems to            have no history beyond the present,” Sunny wrote. “Africans            can be evil savages with a thirst for blood or a disarrayed people in            need of redemption, and, that Africans are inherently different. Do            these assumptions justify treating images of Africans at their weakest            as voyeuristic novelty cards for front pages? Many good stories exist,            however, the best stories came from people with a genuine desire to            connect the world with a comprehensive view of the post-elections violence.”</p>
<p align="center"><img src="http://farm3.static.flickr.com/2163/2145307644_ed31daf697_d.jpg" alt="Sunshine" align="absmiddle" height="293" width="500" /></p>
<p>Intrigued, I decided I needed to get to know Sunny a bit more and learn            more about what motivates her to write her blog, described as “Women,            Technology, Social Entrepreneurship and Other Developments”. It            turned out she was more than happy to answer my questions, and even            had some of her own.</p>
<p align="center"> <u><strong>Interview with Sunny</strong></u></p>
<p align="justify"> <em>SCN: Sunny, I have to ask &#8211; why did you start            your blog and why is it so important to you?</em></p>
<p align="justify">I started blogging in 2005.It is a space where I express            my views on media, Africa, Kenya, women, sustainable development and            politics. I realized very early in my web log writing that there are            not as many women, particularly young women who have traveled inter-continentally            talking about issues as I would have hoped. I am extremely fortunate            to have had the opportunities and education I got, especially as an            African woman and I hope to share more about my experiences and those            of other women through this blog. I believe that there is still so much            hope in Africa, that we are still very high on the happiness index,            and that we are still an innovative space on the planet.</p>
<p align="justify"><em>You            know so much about the continent, do you live there or something?</em></p>
<p align="justify">I am based in the United States. For the majority of            my life, however, I lived in Nairobi, Kenya.</p>
<p align="center"><img src="http://farm3.static.flickr.com/2356/1815030836_c0f8b89a1d_d.jpg" alt="Pink sunshine" align="absmiddle" height="234" width="500" /></p>
<p align="justify"><em>A friend of mine and I were having lunch and he            said to me, &#8220;Africa is the most doomed nation on earth.&#8221; –            do you agree or disagree?</em></p>
<p align="justify">First off, Africa is not a nation. It is at continent            of over sixty independent sovereign states. Kenya alone has forty two            separate ethnic communities or tribes alone. Africa is the richest nation            right now, and that means that we have intense pressure to tap into            these resources, particularly to participate in the global economy.            The most striking part about Africa is that we are &#8216;doomed&#8217; to forever            receive foreign aid. What people do not know is that there is more transfer            from the global south to the north than ever before. Consider all the            repayment of debt placed upon African nations and the crippling effects            of structural adjustment programs that have rendered many nations incapable            of competing on the world market.</p>
<p align="justify"><em>Do you think the media is doing a good job with            its reporting in Africa? I’m guessing you don’t. </em></p>
<p align="justify">The media is not doing enough balanced reporting on            Africa. Faced with the task of presenting world news to a globalized            audience, many of the media houses have been slow to catch on to the            need for accurate reporting of news on the ground. There is a heavy            dosage of the &#8216;famine, disease and death rhetoric&#8217; and not enough of            the positive. For instance few media houses have reported on open source            appropriate technology for agriculture, when this innovation is taking            place right on the continent. Fewer journalists, however, are willing            to be in residence to learn the stories.</p>
<p align="center"><img src="http://farm1.static.flickr.com/84/243285337_28399b89e6_d.jpg" alt="Sunshine" align="absmiddle" height="500" width="419" /></p>
<p align="justify">There is a double standard in the portrayal of many            of the stories. In Kenya this past month, for example, we were awash            with images of the injured, the dying and the dead on every major news            site. I am yet to see mortuary photos here or the photos of burn victims,            scars and all from events in the United States. Why did the editors            feel so inclined to portray these gut-wrenching images of Kenyans instead?            There were literally thousands of these images, which scarcely respected            the dignity of the victims and their families by some modesty. At the            same time, the silent epidemic of gender violence in the post-elections            period has gone vastly underreported, as well as other key initiatives            to stem the violence.</p>
<p align="justify">There is a resurgence however of accurate media reporting            from independent media houses and internet sites. That is encouraging.            For instance for commentary, we relied on Kenyan bloggers, such as KenyanPundit            ( kenyanpundit.com) and now on reporting websites such as Ushahidi.com.            (&#8217;Ushahidi is Swahili for &#8220;witness&#8221;) so for instance, when            an incident of violence or a successful peace initiative takes off,            one can report this via SMS/Text to the website.</p>
<p align="center"><img src="http://farm1.static.flickr.com/118/313031199_fb3a0eb7ed_d.jpg" alt="Sunshine" align="absmiddle" height="375" width="500" /></p>
<p align="justify"><em>Do you think North Americans would care more about            what goes on there if they knew more about it?</em></p>
<p align="justify">It’s interesting. I just spoke with a student            colleague about the violence surrounding women in the internally displaced            camps in Kenya, and though I had immersed myself in learning about this            issue, I was still shocked to hear that she had not yet heard about            any of these developments outside of the media coverage of the high            level negotiations with Annan and earlier with Asst Secretary of State,            Jendayi Fraser. She, like other North Americans would care a lot more            if these were issues that they had the choice to view if reported more            often.</p>
<p align="justify">I think that particularly among the younger generation            there is an interest in travel to Africa and for initiatives such as            the (Red) and ONE campaigns and Darfur Action. There is a growing thirst            for knowledge among students and the online community for instance as            we see from this interview. It is hard to tell whether this interest            is purely celebrity or more long lasting. I do believe, however, that            by and large North Americans are shortchanged with the news from early            on. Despite the presence of web news and even newspapers reporting on            the minute, there still is not enough information about Africa in the            education systems of many states and regions. The interest in world            affairs certainly needs to be taught early enough so that the population            acquires a taste for international stories to a greater depth.</p>
<p align="center"><img src="http://farm2.static.flickr.com/1032/1143175785_e06def308a_d.jpg" alt="Sunshine and a Lotus" align="absmiddle" height="500" width="387" /></p>
<p align="justify"><em>What do you do when you are not blogging? </em></p>
<p align="justify">I am an undergraduate in urban studies and economics.            So far I am mastering the fine art of thirty-minute cooking and navigating            the maze of summer jobs and internships for my 2008 experience.</p>
<p align="justify"><em>Do you think there is a simple &#8220;solution&#8221;            to Africa that other nations could implement?</em></p>
<p align="justify">Africa&#8217;s needs can only really be solved by Africans.            One has to imagine the massive brain drain from our research laboratories            universities and think-tanks that simply make us poorer for our own            experts, and then note the disincentives to return home for many of            the leading scholars and minds after they complete their studies. We            are part of a diverse and interconnected globe and so we must find ways            to make sustainable development a reality, with as much local ownership            of the initiatives as possible.</p>
<p align="center"><img src="http://farm3.static.flickr.com/2207/1713039951_c528dbb2d4_d.jpg" alt="Sunshine" align="absmiddle" height="333" width="500" /></p>
<p align="justify"><em>What            about solutions to other nations, like, say, Iraq?</em></p>
<p align="justify">Iraq is a complicated region. I do not think that here            is a simple solution. Many people have lost their lives and the fighting            forces are exhausted on both sides, and need to seek a peaceful end            to this involvement.</p>
<p align="justify">Many people may not know this but, through international            media such as the Beeb, people in the most remote regions of Africa            have strong opinions about the war in Iraq. We are living in an interwoven            world and none of us can afford not to think of the potential impact            of the war on future generations, whether we are in rural Uganda or            the fashion runways of Cape Town</p>
<p align="justify"><em>What has the response to your blog been? Is it            making a difference? How many people read it?</em></p>
<p align="justify">So far, the response to my blog has been rather good            with a mixed readership. My blog is also part of the Kenyan Bloggers            Webring, an aggregator of blogs by Kenyans and friends of Kenya worldwide            (kenyaunlimited.com)</p>
<p align="center"><img src="http://farm1.static.flickr.com/185/365349289_a0f5fc0386_d.jpg" alt="The sun" align="absmiddle" height="375" width="500" /></p>
<p align="justify"><em>How long do you intend to keep highlighting issues            in Africa?</em></p>
<p align="justify">We have a saying that you can never count the hairs            on your head, they are too many. Likewise, there are still so many African            stories to be told that I will never tire of sharing my home continent            with the world and engaging in activism about it.</p>
<p align="justify"><em>You know, there are many of us who believe Africa            is about as Internet-savvy as an Inuit village. Your discussion about            Kenyan bloggers prove this is false. Why do we have this erroneous portrayal            of African technical knowledge? And just how connected is Africa?</em></p>
<p align="justify">In many pictures of Africa, there are hardly any buildings,            nor people for that matter. A lot of the Africans portrayed are herding            or just part of the landscape, (which is amazing by the way!) It is            hard to recreate images of a connected populace whether by internet            or by mobile phone. Africans have, in many cases leaped into the information            age. Although many countries, and I can only speak of Kenya, are hampered            by infrastructure and cost hurdles, there is a strong desire to keep            at pace with the rest of the world technologically.</p>
<p align="justify"><em>Finally, how would you characterize the average            North American&#8217;s relationship with the mainstream media? Are we simply            gullible, or does the media feed us only what we ask for?</em></p>
<p align="justify">For a region with hundreds of millions of people, there            is too little diversity in the content. It puzzles me that these societies,            widely believed to be free and democratic are not demanding more broad-based            content from their media houses. But if the ratings are the only measure,            then we will continue to be fed a mixture of Britney-reality TV and            truly innumerable advertisements.</p>
<p align="center"><img src="http://farm1.static.flickr.com/80/249497869_e82a8ffdce_d.jpg" alt="Sunshine" align="absmiddle" height="500" width="375" /></p>
<p align="justify"><em>Oh great. At least we have your blog to get us            through. </em></p>
<p align="justify"> I hope I am making a difference. That should be our            goal right?</p>
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