The Podcast

Things Discussed

1) How did Benin and Joshua get people to write for African Path (Amazing!)

2) What was the vision behind AfricanPath.com

3) Did the initial writers get paid?

4) How to get advertisers to committ to you and your site?

5) Pamoja Media and the Vertical Advertising Network Business Model

6) The Long Tail Theory of the Internet

7) How did they get people to advertise on African Path
Was it easy to get publishers for Pamoja Media? Was it easy to get advertisers?

9) What you must understand if you are to deal with African publishers i.e. the large African newspapers and magazines?

10) How difficult it was to integrate African publishers to the Pamoja Media advertising model

11) What has separated the African online ventures that have succeeded from those that haven’t?

12) We had yet another feel good session

13) The unique strengths that Benin Mwangi Brown has brought to African Path that have helped it succeed

14) What unique strengths do African people have that they can bring to the West?

Websites and Ideas Mentioned

1)  The Long Tail

ii) Long Tail 2

2) Pamoja Media

3) African Path

4) Open X (Even I use it)

5) CPM

6) CPC

The Podcast

Things Discussed

1) Brief feel good session before call: Just because I’m corny like that

2) Who he is and what he does?

3) Why does he have the unique mix of the names “Benin”, “Mwangi” and then the surname “Brown”?

4) The relationships between Africans and African Americans: I finally hear the African American side of the story

5) His transition from an Engineering student to Entrepreneur

6) His time in real estate

7) What drew him to entrepreneurship?
The effects of his first trip to Africa: How was Ghana? How did he get there?

9) The journey from his Ghana trip to founding AfricanPath.com

Websites Mentioned:

1) African Path

2) Pamoja Media

3) Entrepreneur Magazine

4) Inc Magazine

As many of you would know, I have my own podcast, the Displaced African podcast. Quite a few people have stopped by and asked me questions like:

How do you record the podcast?

What software do you use? etc etc etc

I have basically taken it upon myself to answer these and many other questions on my new site, My Podcasting Tutor, which was inspired by My 4 Hour Work Week Journey.

I am currently in the process of creating the podcasting course, but in the meantime feel free to check out the site, sign up for my free email newsletter where I provide:

* Tips on podcasting;

* Videos that show you step by step how to install and publish all the software you need to publish a podcast and;

* I’ll let you know when my podcasting course is up for sale.

So check out the site, sign up for my email newsletter and give me any and all feedback.

Success Story Already

I haven’t even finished creating the course and already I am proud to say I assisted someone along their journey to creating their own podcast.

This is of course the honorable, Benin Mwangi who comes from African Path and

“their-website-is-more-popular-than-mine-by-far-but-I-won’t-hold-it-against-them”

Make sure you check out Benin Mwangi’s podcast .

He had nice things to say about Mwangi and the Displaced African .

Check out my site, show some love to Benin and if you have a significant other:

Ipod Loving

1) Download Audacity sound editor

2) Record a message you know they’ll like

3) Upload it to their ipod a couple of times so you know they won’t mix it as they randomly shuffle through their songs.

4) Wait for the smiling, guffawing and the”floating-on-cloud-nine” glow.

5) Say it was your idea, though we’ll both know where you got it from.

Be blessed and bless others,

Mwangi