The Podcast

Things Discussed

1) How did Benin and Joshua get people to write for African Path (Amazing!)

2) What was the vision behind AfricanPath.com

3) Did the initial writers get paid?

4) How to get advertisers to committ to you and your site?

5) Pamoja Media and the Vertical Advertising Network Business Model

6) The Long Tail Theory of the Internet

7) How did they get people to advertise on African Path
Was it easy to get publishers for Pamoja Media? Was it easy to get advertisers?

9) What you must understand if you are to deal with African publishers i.e. the large African newspapers and magazines?

10) How difficult it was to integrate African publishers to the Pamoja Media advertising model

11) What has separated the African online ventures that have succeeded from those that haven’t?

12) We had yet another feel good session

13) The unique strengths that Benin Mwangi Brown has brought to African Path that have helped it succeed

14) What unique strengths do African people have that they can bring to the West?

Websites and Ideas Mentioned

1)  The Long Tail

ii) Long Tail 2

2) Pamoja Media

3) African Path

4) Open X (Even I use it)

5) CPM

6) CPC

The Podcast

Things Discussed

1) Brief feel good session before call: Just because I’m corny like that

2) Who he is and what he does?

3) Why does he have the unique mix of the names “Benin”, “Mwangi” and then the surname “Brown”?

4) The relationships between Africans and African Americans: I finally hear the African American side of the story

5) His transition from an Engineering student to Entrepreneur

6) His time in real estate

7) What drew him to entrepreneurship?
The effects of his first trip to Africa: How was Ghana? How did he get there?

9) The journey from his Ghana trip to founding AfricanPath.com

Websites Mentioned:

1) African Path

2) Pamoja Media

3) Entrepreneur Magazine

4) Inc Magazine