Interview with Pamoja Media & African Path Co-Founder: Benin Mwangi (Part 2)

The Podcast

icon for podpress  Part two of interview with Benin Mwangi Brown [35:10m]: Play Now | Play in Popup | Download

Things Discussed

1) How did Benin and Joshua get people to write for African Path (Amazing!)

2) What was the vision behind

3) Did the initial writers get paid?

4) How to get advertisers to committ to you and your site?

5) Pamoja Media and the Vertical Advertising Network Business Model

6) The Long Tail Theory of the Internet

7) How did they get people to advertise on African Path
8) Was it easy to get publishers for Pamoja Media? Was it easy to get advertisers?

9) What you must understand if you are to deal with African publishers i.e. the large African newspapers and magazines?

10) How difficult it was to integrate African publishers to the Pamoja Media advertising model

11) What has separated the African online ventures that have succeeded from those that haven’t?

12) We had yet another feel good session :D

13) The unique strengths that Benin Mwangi Brown has brought to African Path that have helped it succeed

14) What unique strengths do African people have that they can bring to the West?

Websites and Ideas Mentioned

1)  The Long Tail

ii) Long Tail 2

2) Pamoja Media

3) African Path

4) Open X (Even I use it)

5) CPM

6) CPC

No Comments

  • By Benin, September 26, 2008 @ 4:45 am

    Nice summary Mwangi, in retrospect I think that one of the best sites for showcasing the very unique strengths that come from living and doing business in Africa is the group blog at . It shows how inventors, business people, and everyday employees are able to take challenges associated with low infrastructure or general lack of resources and turn those hurdles into opportunities.

    That’s it for now, have a good day!

  • By Mwangi - the Displaced African, September 26, 2008 @ 6:39 pm

    @Benin: Indeed, Afrigadget, together with Timbuktu Chronicles, are great resources that show how Africans are “making a dollar out of the 15 cents” that they have been given by African society…………

  • By Techmasai, September 7, 2009 @ 9:38 pm

    this is a great article, please keep up the great work

  • By Mwangi, September 7, 2009 @ 9:46 pm

    @Techmasai: Thanks for the kind words……

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