Comments on: Are You Interested in Podcasting? http://www.thedisplacedafrican.com/2008/08/are-you-interested-in-podcasting/ African's personal development blog Thu, 11 Mar 2010 13:51:39 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Podcaster Training: The Phases of Podcasting - Phase 1 The Basics Cont’d : The NMP Network http://www.thedisplacedafrican.com/2008/08/are-you-interested-in-podcasting/comment-page-1/#comment-3517 Podcaster Training: The Phases of Podcasting - Phase 1 The Basics Cont’d : The NMP Network Sat, 08 Nov 2008 05:55:13 +0000 http://www.thedisplacedafrican.com/?p=1440#comment-3517 [...] Are You Interested in Podcasting? [...] [...] Are You Interested in Podcasting? [...]

]]> By: Mwangi - the Displaced African http://www.thedisplacedafrican.com/2008/08/are-you-interested-in-podcasting/comment-page-1/#comment-3516 Mwangi - the Displaced African Fri, 29 Aug 2008 22:32:19 +0000 http://www.thedisplacedafrican.com/?p=1440#comment-3516 @Gary: Welcome! Enjoy your night out. I'll stay in and work on the 4 hour work week challenge. @Gary: Welcome! Enjoy your night out. I’ll stay in and work on the 4 hour work week challenge.

]]> By: Gary http://www.thedisplacedafrican.com/2008/08/are-you-interested-in-podcasting/comment-page-1/#comment-3515 Gary Fri, 29 Aug 2008 22:11:09 +0000 http://www.thedisplacedafrican.com/?p=1440#comment-3515 Thanks Mwangi, I enjoy reading about your 4hww challenge as I am learning too and when two people are learning at the same time, it's good to bounce ideas off each other. OK, it's Friday night where I am, I'm hitting the town!!! Cheers, Gary Thanks Mwangi,

I enjoy reading about your 4hww challenge as I am learning too and when two people are learning at the same time, it’s good to bounce ideas off each other.

OK, it’s Friday night where I am, I’m hitting the town!!!

Cheers,
Gary

]]> By: Mwangi http://www.thedisplacedafrican.com/2008/08/are-you-interested-in-podcasting/comment-page-1/#comment-3514 Mwangi Fri, 29 Aug 2008 18:09:18 +0000 http://www.thedisplacedafrican.com/?p=1440#comment-3514 @Gary: Great point, getting the newsletter sign ups isn't nearly as difficult as getting people to whip out their credit cards. What I will do is create a product worth about $700-$1500 and sell it for $200, so if I get just 2 people to buy I have made a profit out of this test. In addition to that, I am a member of Blog Mastermind and I think if my product is of value I should be able to retail it to my connections there. I also know where bloggers and podcasters hang out and I can also try out advertising in the magazine....in short, because I chose a niche I am a part of the plan Bs and Cs and Ds are there in abundance. I wasn't comfortable with the Ferriss dry testing system and already had an Aweber account and had studied a bit about creating autoresponders so I just decided to push one into the other. My hope is once I overdeliver with my product proposition I will go into profit at which point I resume my adwords campaign optimize that and from that point on we hit the ground running. But for the time being, my focus is on finishing the autoresponder sequence, finding out what people want to know about podcasting and creating a fantastic course. Thanks for the tips. You know if someone were to ask what the personification of constructive criticism is....I would have to say you just personified it. Don't be surprised if I refer to this little discussion we had in future as an example of constructive criticism.... @Gary: Great point, getting the newsletter sign ups isn’t nearly as difficult as getting people to whip out their credit cards. What I will do is create a product worth about $700-$1500 and sell it for $200, so if I get just 2 people to buy I have made a profit out of this test.
In addition to that, I am a member of Blog Mastermind and I think if my product is of value I should be able to retail it to my connections there. I also know where bloggers and podcasters hang out and I can also try out advertising in the magazine….in short, because I chose a niche I am a part of the plan Bs and Cs and Ds are there in abundance.
I wasn’t comfortable with the Ferriss dry testing system and already had an Aweber account and had studied a bit about creating autoresponders so I just decided to push one into the other.
My hope is once I overdeliver with my product proposition I will go into profit at which point I resume my adwords campaign optimize that and from that point on we hit the ground running.
But for the time being, my focus is on finishing the autoresponder sequence, finding out what people want to know about podcasting and creating a fantastic course.
Thanks for the tips. You know if someone were to ask what the personification of constructive criticism is….I would have to say you just personified it. Don’t be surprised if I refer to this little discussion we had in future as an example of constructive criticism….

]]> By: Gary http://www.thedisplacedafrican.com/2008/08/are-you-interested-in-podcasting/comment-page-1/#comment-3513 Gary Fri, 29 Aug 2008 18:00:08 +0000 http://www.thedisplacedafrican.com/?p=1440#comment-3513 Hiya Mwangi, No, I don't mean that it looks like you will give everything away for free, so don't worry. I think that the site is great :) What I was meaning though is that you are not at the moment actually asking (testing) anyone to pull out the credit card and give you some cash. Its obviously harder to get someone to buy than to sign up for free newsletters etc. I just don't want you to do months of work and find that the kind of people who podcast are not prepaired to pay for a course. Hopefully they are prepaired and willing!!! I suppose there are two ways to look at it. Either you go the Tim Ferriss way and ask them to pay before you make the service, or you go the Paul Colligan way of building an audience who know and trust you and then getting them to buy from you. You can hear Paul Colligan talk about this in this Youtube video (just fast forward to 34 mins) http://www.youtube.com/watch?v=50_mVHlNmD0&feature=user I think that the 4 hour work week way is much less risky, but is slightly deceptive. It's great if you are selling pots or mountain bikes etc. If you want it to be a longer term player, then building a reputation is the thing. Would 20% of your free course signups pay for the full course? If they paid $88 each, would it be worth the effort you are putting in? Is there anyway you can test what the paid signup rate would be? I'm sure you have given all this a lot of thought already, and from what I read on this blog, I'm sure you'll make it a success. Gary Hiya Mwangi,

No, I don’t mean that it looks like you will give everything away for free, so don’t worry. I think that the site is great :)

What I was meaning though is that you are not at the moment actually asking (testing) anyone to pull out the credit card and give you some cash. Its obviously harder to get someone to buy than to sign up for free newsletters etc. I just don’t want you to do months of work and find that the kind of people who podcast are not prepaired to pay for a course. Hopefully they are prepaired and willing!!!

I suppose there are two ways to look at it. Either you go the Tim Ferriss way and ask them to pay before you make the service, or you go the Paul Colligan way of building an audience who know and trust you and then getting them to buy from you. You can hear Paul Colligan talk about this in this Youtube video (just fast forward to 34 mins)

http://www.youtube.com/watch?v=50_mVHlNmD0&feature=user

I think that the 4 hour work week way is much less risky, but is slightly deceptive. It’s great if you are selling pots or mountain bikes etc.
If you want it to be a longer term player, then building a reputation is the thing.

Would 20% of your free course signups pay for the full course? If they paid $88 each, would it be worth the effort you are putting in? Is there anyway you can test what the paid signup rate would be?

I’m sure you have given all this a lot of thought already, and from what I read on this blog, I’m sure you’ll make it a success.

Gary

]]> By: Mwangi http://www.thedisplacedafrican.com/2008/08/are-you-interested-in-podcasting/comment-page-1/#comment-3511 Mwangi Fri, 29 Aug 2008 14:25:28 +0000 http://www.thedisplacedafrican.com/?p=1440#comment-3511 @Gary: That website actually IS my market research. I created the page to see how many qualified prospects sign up for the newsletter and to receive notification of when the product is up for sale. I have created an autoresponse sequence that's about 2 weeks long and has a lot of valuable free stuff to whet folks appetites while I create the product. My only worry is that you said it looks like the product is free....really? Does the page give off the vibe like I am creating a free course? If so then I must correct that when I begin my split testing. @Gary: That website actually IS my market research. I created the page to see how many qualified prospects sign up for the newsletter and to receive notification of when the product is up for sale.
I have created an autoresponse sequence that’s about 2 weeks long and has a lot of valuable free stuff to whet folks appetites while I create the product.
My only worry is that you said it looks like the product is free….really? Does the page give off the vibe like I am creating a free course? If so then I must correct that when I begin my split testing.

]]> By: Gary http://www.thedisplacedafrican.com/2008/08/are-you-interested-in-podcasting/comment-page-1/#comment-3512 Gary Fri, 29 Aug 2008 10:11:31 +0000 http://www.thedisplacedafrican.com/?p=1440#comment-3512 Superb stuff, well done! Especially love the audio on the site, very high quality and would fill me with confidence that this is a quality product. Just the right length too. Hope that you are doing your market research before spending too much time making the product though! :) You don't want to spend 8 weeks building a product that everyone expects to be free. Good luck mate and keep it up! Gary Superb stuff, well done!
Especially love the audio on the site, very high quality and would fill me with confidence that this is a quality product. Just the right length too.

Hope that you are doing your market research before spending too much time making the product though! :) You don’t want to spend 8 weeks building a product that everyone expects to be free.

Good luck mate and keep it up!
Gary

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