Fashionistas are not the brightest people on Earth. Don’t they realize how much of their business comes from Nairobi, Jo’burg and Lagos alone. If they did, they would probably fly over the sub-Saharan continent on the way to Milan to show love to people who clearly love them.
It’s not simply clothing for us. It accomplishes the same things that money, degrees and money do: they make one African feel better than the other. And ultimately this is powerful to the African person.
If someone’s neighbour decides that Louis Vitton is the way to go. Watch out because soon she will not only have Louis Vitton hairbands but also Jimmy Choo shoes and Prada braces.
If it gets to the point where every inch of someone’s body is clearly adorned with show off pieces of Western branding then one can always revert to the default of “Africa themed attire” and accuse their competitor of pandering to Westernization while you are “keeping it real”. As long as my clothes are better than yours
It is remarkable how in spite of so many variations of “fashionable” there are within the fashion continent, some things remain so remarkably consistent. Therefore should you want to know whether an African is a fashionable one or not, look out for the following:
a) The shoes must match the belt (this one is set in stone and is Commandment number 11)
b) The hair must be as unnatural as possible. Simply combing it and not leaving it to grow wild is a great start. The more synthetic the process the better (The first person to read about the disciples having tongues of fire burning their head must have thought they were reading the story of an African at the saloon).
c) Every man and woman must have a work suit, after all how else can they get advanced degrees, climb up the corporate ladder and make bucket-loads of money to put bird’s nests on their head if they don’t have it.
d) Wearing natural hair ALL the time is the choice of only the misguided.
Remember, if the clothes or the hair cost some money, you insult or mock them at your own peril. Keep the above tips in mind and you should be fine.